Platform Archives | Full Focus

Why You Don’t Need to Be Involved in Every Social Media Channel

Michael Hyatt — Fri, 16 Jun 2017 09:45:52 +0000

I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]

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Reach Is Not the Same as Influence

Michael Hyatt — Mon, 12 Jun 2017 09:45:56 +0000

One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]

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Why I Changed My Email Newsletter Strategy

Michael Hyatt — Wed, 08 Jun 2016 09:45:08 +0000

I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]

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The Real Reason Your Message Isn’t Getting the Traction it Deserves

Michael Hyatt — Fri, 01 Apr 2016 09:45:35 +0000

One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with twenty hugely successful entrepreneurs and influencers about how they cut through the noise and get heard. I’ve distilled what I learned down to eleven strategies, and I’m […]

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How to Get Started as a Professional Speaker

Michael Hyatt — Mon, 08 Feb 2016 10:45:52 +0000

Recently, my daughter Mary mentioned that she would like to begin speaking professionally. As an accomplished businesswoman and popular blogger, she was routinely on stage, but she was ready to turn pro. She asked for my help. As an amateur-turned-pro myself, I sat down and deconstructed how I got started. I emailed her a simple, […]

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It’s Not all Bad News: The Upside of Social Media

Michael Hyatt — Fri, 17 Jul 2015 09:45:30 +0000

It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it […]

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Blogging Gone Bad: 7 Mistakes You Don’t Want to Make

Michael Hyatt — Mon, 15 Jun 2015 09:45:53 +0000

I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read bad blogs. Once I started blogging over a decade ago, I became a student of the art. Through trial and error I learned what worked, what didn’t, […]

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Why You Don’t Need a Huge Platform to Get Published—And What it Really Takes Instead

Michael Hyatt — Tue, 21 Apr 2015 10:30:48 +0000

These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think? Part of our problem is that we blow […]

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Why Customer Service is the New Marketing

Michael Hyatt — Mon, 02 Mar 2015 11:00:34 +0000

If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers. If you’re looking for a competitive advantage in business, customer service is the answer. Why? It’s like investing in both customer loyalty and your promotional budget at the same time. Customer service is the new […]

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The 8 Key Elements of a Successful Product Launch

Michael Hyatt — Mon, 29 Sep 2014 10:00:19 +0000

We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]

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